Social media … what’s your strategy?

Social media ... what's your stratgey?Social media best practices and emerging technologies was the focus of a sold out conference for communications professionals April 20 in Springfield, IL.

The half-day conference, titled “Social media – what’s your strategy?” included presentations: Social Media Lessons from an Academic Social Media Command Center by Nathan Carpenter, Assistant Director of Convergent Media in the School of Communications at Illinois State University; and Personal Branding by Katie Eades, digital marketer with COUNTRY Financial in Bloomington.  A panel of AWC members also shared best strategies for social media success, including use of video, promoted posts and content marketing.

The event included a small expo featuring event sponsors from communications-related businesses.

The conference was a fundraiser for the AWC Springfield Chapter’s scholarship program, which supports excellence in the communications field through annual scholarships to undergraduate or graduate communications majors. Over $2,300 was raised from this event to support future scholarships.

Event photos:

Presenters and Sessions:

Katie Eades

Katie Eades is a digital marketer with Bloomington-based COUNTRY Financial®, leading the Fortune 1000 company’s corporate social media efforts and the social media program for its 2,000+ financial representatives.

Why should you care about your personal brand? — Because you have one whether or not you choose to nurture it. Your words, actions, and images paint the picture of who you are – and you can choose how you want that picture to turn out. This session covered the importance of personal branding both on- and offline, as well as how to shape your brand into the painting you want the world to see.

Nathan Carpenter

Nathan Carpenter is the Assistant Director of Convergent Media in the School of Communication at Illinois State University. He is the principal architect and coordinator of the Social Media Analytics Command Center (SMACC) where he makes social media data accessible to ISU students and faculty as well as the larger Bloomington-Normal community.

Learning to Talk “SMACC” About Social Media: Lessons from an Academic Social Media Command Center — In August of 2014, the School of Communication at Illinois State University launched the Social Media Analytics Command Center – better known as the SMACC – in response to the rising influence of social media in the field of communication. Almost two years later, the SMACC has had a profound influence over the way in which the School of Communication and the University as a whole think about and work with social media on an everyday basis.

In this session, Nathan Carpenter discussed the challenges and benefits of running a social media command center, explain how social media monitoring and analytics are currently being used in public relations, journalism, mass media, and communication studies curricula, and will describe how Illinois State University is using social media monitoring for crisis communication.

Event Sponsors:


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