Learn the #1 way to connect with your audience, and discover how to use social media wisely to accomplish specific goals.
September 14, 2016
Networking: 11:30 – 12:00
Luncheon & Program: 12:00-1:00
Sangamo Club, 227 E Adams, Springfield
Registration rates (pay by check or cash at the door or debit/credit online):
Members: $17 at door, $18.93 online
Guests/non-members: $22 at door, $24.20 online
Students: $11 at door, $12.60 online
Notify us of any dietary restrictions upon registration by emailing firstname.lastname@example.org
Luncheon reservations cancelled less than 24 hours in advance will be invoiced.
Thanks to the proliferation of social media, brands are no longer competing against each other, but against every form of messaging bombarding consumers every hour, every day. In addition, consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored. Peer opinions, in fact, are considered two to three times more reliable than brand messaging. In this session you will learn how to deliver your brand’s message through engaging stories that capture the brand’s persona, breaking through the social clutter.
Brian Huonker is a Marketing Analyst with State Farm and provides strategic thought and direction to enhance State Farm’s digital properties while building confidence with its consumers. He has extensive experience in print/web design and integrated marketing—with a passion and specialty for creating branded customer experiences that coalesces across websites, social media, direct marketing, and print. He earned a graphic design degree, a master’s in communication, and has award-winning experience as a creative agency art director, print/web/media designer, college instructor, freelance designer, print/web and social strategist, and conference speaker.