Breaking Through the Social Clutter

socialmediaclutterJoin us on Wednesday, September 14th for the AWC Springfield luncheon program:  Breaking Through the Social Clutter

Learn the #1 way to connect with your audience, and discover how to use social media wisely to accomplish specific goals.

 

September 14, 2016 
Networking: 11:30 – 12:00
Luncheon & Program: 12:00-1:00
Sangamo Club, 227 E Adams, Springfield

Register Please register by Wednesday, September 7th at midnight.

Registration rates (pay by check or cash at the door or debit/credit online):
Members: $17 at door, $18.93 online
Guests/non-members: $22 at door, $24.20 online
Students: $11 at door, $12.60 online

Notify us of any dietary restrictions upon registration by emailing programs@awcspringfield.org
Luncheon reservations cancelled less than 24 hours in advance will be invoiced.


Program Description:

Thanks to the proliferation of social media, brands are no longer competing against each other, but against every form of messaging bombarding consumers every hour, every day. In addition, consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored. Peer opinions, in fact, are considered two to three times more reliable than brand messaging. In this session you will learn how to deliver your brand’s message through engaging stories that capture the brand’s persona, breaking through the social clutter.

Brian HuonkerBrian Huonker is a Marketing Analyst with State Farm and provides strategic thought and direction to enhance State Farm’s digital properties while building confidence with its consumers. He has extensive experience in print/web design and integrated marketing—with a passion and specialty for creating branded customer experiences that coalesces across websites, social media, direct marketing, and print. He earned a graphic design degree, a master’s in communication, and has award-winning experience as a creative agency art director, print/web/media designer, college instructor, freelance designer, print/web and social strategist, and conference speaker.